Setting up Banco Comercial Português in the domestic market involved a sequential
approach to the various market segments through the offer of differentiated
value proposals and of innovative financial services.
In order to provide an overall financial service offer, specialised financial
subsidiaries were set up to operate in complementary business areas, providing
the Group with an organisation structure suited to the provision of complete,
homogeneous solutions adequate to the requirements and expectations of the various
segments of the market, providing very high quality and specialisation.
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